Real estate firm Username Investments has expanded into the financial sector with the launch of Username Sacco, a new cooperative society designed to make property ownership and financial growth more accessible to Kenyans.
Thank you for reading this post, don't forget to subscribe!Unveiled in Nairobi on Wednesday, the Sacco aims to help members save, access affordable loans, and invest in property — all while promoting a culture of financial literacy and inclusivity.
The launch marks an important milestone for the company as it diversifies from land sales into broader wealth-building services.
A Vision for Accessible Property Ownership
So far, over 100 members have joined the Sacco, with expectations of rapid growth in the coming months. Reuben Kimani, Chairman of Username Sacco, described the initiative as a “community founded on trust, transparency, and empowerment.”
“Our goal is to help ordinary Kenyans turn their dreams into realities by providing affordable and accessible financial solutions that meet their everyday needs,” Kimani said during the launch.
He added that the Sacco’s foundation rests on strong governance and innovation, ensuring that every decision aligns with members’ needs and financial well-being.
Inclusive Financial Solutions for All
Fully licensed and regulated by the Ministry of Co-operatives and MSMEs, Username Sacco offers flexible savings and credit services tailored for both local and diaspora members. The Sacco’s property loan package enables members to own land after making as few as five deposits, with repayment periods extending up to 36 months.
Unlike traditional lending models, the Sacco provides loans without requiring guarantors — a move expected to ease access for first-time investors. Members will also earn dividends and build equity through a mandatory savings model.
For Kenyans living abroad, the Wezesha Diaspora Loan allows individuals to invest in property back home while maintaining financial stability overseas.
A Commitment to Financial Inclusion
According to Username Sacco CEO Sarah Wahogo, the new financial arm aligns with the company’s long-term vision of empowering Kenyans to achieve home ownership.
“This Sacco is not just a milestone but an opportunity to fulfil our mission — to empower Kenyans to create sustainable wealth through savings and property ownership,” Wahogo said.
Membership is open to all Kenyans with valid identification.
A one-time registration fee of KSh 1,000 and a minimum share capital of KSh 5,000 are required to join, making it one of the most affordable entry points into a financial institution.
Bridging a National Gap
The launch comes as Kenya’s Sacco sector faces growing demand for affordable financial services amid economic challenges.
Username Sacco aims to bridge this gap by combining real estate expertise with cooperative finance — helping Kenyans convert savings into tangible ownership, security, and long-term prosperity.
